9,850

Growth Hacking …ein?

El Growth Hacker  es un nuevo perfil surgido en 2010 por Sean Ellis, consiste en un mix entre desarrollador y marketing.  Este perfil ya existía y lo desarrollaba el emprendedor, debido a la importancia de este perfil para generar la masa crítica en Zynga, Groupon, Pinterest, Instagram, Dropbox,.. ha sido necesario buscar un perfil específico.  Este perfil establece una estrategia de marketing seguido de una implementación para conseguir ese crecimiento rápido y barato. Los “marketers” son importantes, pero al principio en una start-up se necesita a alguien con un enfoque limitado en el crecimiento.

cohete

Este experto debe conocer el  A/B testing, open graph de Facebook, APIS, SEO, UX, Social Media, .. teniendo tres características esenciales, tener pasión por las métricas, ser creativo y ser curioso.

Por tanto el crecimiento viral  consiste en buscar una forma de bajo coste para alcanzar la masa crítica necesaria en el menor tiempo posible. Dentro de ese crecimiento viral influye la integración de APIS, optimización de la landing page, email marketing, usabilidad web, medición de métricas, pruebas A/B,.. La definición de la estrategia debe ser consensuada con el lado de marketing e implementada por los técnicos.

A growth hacker is a person whose true north is growth.

                                                                                                 Sean Ellis.

 

Para conseguir esos usuarios debemos definir el ciclo de vida de nuestro cliente, este ciclo de vida se define en Adquisición, Activación, Retención, Venta y Referidos. En la primera fase, adquisición, será la elegida para activar la estrategia definida para captar los nuevos usuarios.

Aunque es la parte del embudo donde influir, esta labor no es solo del growth hacker sino de todo el equipo el conseguir retener a ese nuevo usuario que convierta en venta  y sea prescriptor. También es importante analizar cada una de las partes del ciclo de vida para optimizar el crecimiento.

Ahora bien el growth hacker debe idear una estrategia que permita aumentar la adquisición del cliente de una forma barata y sostenible durante un periodo de tiempo.  En este post de Dropbox podemos ver como han podido generar este crecimiento viral.

formula-mkt-viral

Si vamos a realizar un crecimiento viral debemos entender el concepto viral.  En este post hay una infografía de como funciona el crecimiento viral, siendo importante la definición del valor K. K es el valor de cuántos usuarios nuevos genera el usuario que tu tienes. Si el resultado de K es mayor que uno signfica que el crecimiento es viral, si no nuestro crecimiento es orgánico.

En este blog iré describiendo las técnicas que he ido aprendiendo de growth hacking y las que mejores resultados me han dado. Si quieres que tu start-up o proyecto consiga la masa crítica necesaria no dudes en enviarme un correo, encantado de colaborar. Además seleccionaré una de ellas y os iré contando un caso real paso a paso. Te ayudo…?

Chaume

9,850 Comments

  1. You actually make it seem really easy with your presentation
    but I find this matter to be actually something which I feel I’d
    by no means understand. It sort of feels too complex and very large for me.
    I am taking a look ahead on your subsequent submit, I’ll try to
    get the cling of it!

    • I have been surfing online more than 3 hours as of late, yet I never discovered any fascinating article like yours.
      It’s pretty worth enough for me. In my opinion,
      if all site owners and bloggers made excellent content as you probably did,
      the web can be much more helpful than ever before.

    • Hello! This is kind of off topic but I need some guidance from an established blog.

      Is it difficult to set up your own blog? I’m not very
      techincal but I can figure things out pretty quick.
      I’m thinking about setting up my own but I’m not sure where
      to start. Do you have any ideas or suggestions? With
      thanks

    • I was curious if you ever thought of changing the structure of your blog?
      Its very well written; I love what youve got to say.
      But maybe you could a little more in the way of content
      so people could connect with it better. Youve got an awful lot of
      text for only having 1 or two images. Maybe you
      could space it out better?

    • Howdy! I know this is somewhat off topic but I was wondering which blog platform are you using for this site?
      I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for
      another platform. I would be fantastic if you could point me in the direction of a good platform.

    • After looking into a handful of the articles on your site, I
      truly like your technique of writing a blog.
      I saved as a favorite it to my bookmark site list and will be checking back in the near
      future. Take a look at my web site as well and tell me how you feel.

    • Good day! Do you know if they make any plugins to help with Search Engine Optimization?
      I’m trying to get my blog to rank for some targeted
      keywords but I’m not seeing very good results.
      If you know of any please share. Many thanks!

    • I absolutely love your site.. Very nice colors & theme.
      Did you develop this amazing site yourself? Please reply back
      as I’m planning to create my very own blog and want to find out where you
      got this from or what the theme is called. Cheers!

    • It’s a shame you don’t have a donate button!
      I’d definitely donate to this brilliant blog! I suppose for now i’ll settle for book-marking and adding your
      RSS feed to my Google account. I look forward to new updates and will share this website
      with my Facebook group. Talk soon!

    • You really make it appear really easy with your presentation however I in finding this topic
      to be actually one thing that I believe I would never understand.
      It seems too complex and very huge for me. I’m taking a look ahead to your next put up, I will attempt to get
      the hang of it!

    • Does your site have a contact page? I’m having problems
      locating it but, I’d like to shoot you an e-mail.
      I’ve got some ideas for your blog you might be interested
      in hearing. Either way, great website and I look forward to
      seeing it develop over time.

    • Greetings! I know this is kind of off topic but I was wondering if you knew where
      I could find a captcha plugin for my comment form? I’m using the same blog platform
      as yours and I’m having difficulty finding one? Thanks a lot!

    • Very good article to check on covered people. But Me additionally hunting the idea regarding Skype hi there, currently bing has patched brand-new find procedure also we need to hang on extra days with regard to internet marketing unseen to operate completely: )

    • Some of these characteristics have been included began this morning ipad tablet The main reason why I won’t buy Apple inc products is caused by my primary freelance consumer uses Flash upon most their internet sites. I want to have the ability to make use of Adobe flash on my computer systems, mobile phones along with capsules.

    • although my concern now’s… very best approach so that those that have NO- DETECTOR are going to be definitely be discovered even with their particular counter software???? plsss i want to learn MessTracker is actually a web based support that allows you to monitor online/offline/invisible standing involving any kind of google messenger account (max. 2accounts, three months interval record, ten minutes scan interval)

    • Splitting Media: John Ross along with éCRITURE News are coverage which Elvis is usually, in fact , well and has now lived inside cellar of Harry Reid’s residence in the past thrity four a number of paying hire, which often Reid features chosen not to report to possibly the particular IRS or maybe United states senate Ethics men and women. in nRoss, typically the legend regarding ABC Information, declares that he saw that on the web and “some central classes youngster possibly got images involving what exactly he declares will be ‘Elvis taken from Reid’s property. ‘ Hey, a child stated ?t had been a respectable photograph, exactly why should not we think him, its online after all”, Ross defined. some remarkable nHey Harry, make your current tax files in the past 34 a number of provide evidence that a person haven’t already been receiving under-the-table lease bills coming from Elvis Presley. Precisely what are anyone covering? Precisely why still cannot you just impart us with thirty four years of tax records in addition to end this kind of if you really do declare the cash flow? n nQED: Harry Reid did not pay his / her taxes….. in n(Alana Elvis Presley died in the late 70s endlaved by medications which is rather effectively documented that they is usually deceased, however continual fringe hearsay all through the ’80s along with ’90s. )

    • Good to determine ‘someone’ is usually eventually battling typically the RIAA Mafia. I have watched this particular evil scenario gather force several years rear, considering: “surely somebody available becomes aware of the big injustice and also inequality the industry will be perpetrating”; Sole moms; grandmother and grandfather who all no longer also have a laptop or computer becoming vulnerable. Lastly I see mild in late often the souterrain, on account of all “you”!! Keep up the favorable function people. You have several good friends.

    • Annother of ѕeveral travel grocery bills, medical or maybe that
      will applyiոg anԀ time must not less then Eighteen yеars Thuss cash advance UK can help iss their beinǥ forced to the better tгaոsaction offer the fіnancinɡ hisrory of thе actual applicɑnts
      Loɑns Great britain Ьeliеves it’s your current bad a to payment ovrdues etcetera woulpd not
      make any kind of obstacle

    • The only leոding proԁucts that do nоt collect interest though
      a student is within school design that cann become coѕtly aոd ultimately
      increase your payment In cae уou aгe currеntly coոcerned with leѕs-than-рerfect cгedit are drastically improved Payday cash advances UK aԁvance
      is a simple lеndin prօducts, up to their eyeballs with big debts too

    • Almond un musicólogo Colombiano ymca me encuentro con usted FRAN, mis de la RIIA kid unas ratas ídem o qual los een ACODEM aca por otro lado en Republic of colombia. tienes el propio apoyo. Los dos estamos cvontigo

    • golf be aware within the editor

      We had been fortuitous, since which [url=http://www.hseglobal.co.uk/]Cheap Beats By Dre UK[/url] had been [url=http://www.ventnorholidaycottage.co.uk/]giuseppe zanotti[/url] as bad since it bought for my family. Others were built with a a great deal more hassle. Having said that, a pair of nearby big areas has a real problem. I must commence this particular [url=http://www.hseglobal.co.uk/]Cheap Beats By Dre[/url] assessment by just just saying a very important factor: I’m not really a tremendous enthusiast in the Lexus Prius. Absolutely yes, [url=http://www.ventnorholidaycottage.co.uk/]giuseppe zanotti[/url] I know typically the common sense behind such a car or truck, though similar to many other vehicle writers, I really like things become a little bit more powerful, together with effectively tempting. For a nice and dying to behold your Prius, [url=http://www.ventnorholidaycottage.co.uk/]giuseppe zanotti sale[/url] claimed hardly any toddler previously.

      Plus Ogre insists the reason is High definition multimedia interface merchandise is to some extent futureproof. HDMI happens to be an increasing traditional. Existing wires and cables, mainly Monster’s, can deliver much more information for each next as compared with his or her unique High definition multimedia interface ancestry and family history.

      http://www.ventnorholidaycottage.co.uk/
      [url=http://www.cakesandsweets.co.uk/]http://www.cakesandsweets.co.uk/[/url]
      [url=http://www.thaiontheriver.co.uk/]http://www.thaiontheriver.co.uk/[/url]
      [url=http://www.sportszineuk.co.uk/]http://www.sportszineuk.co.uk/[/url]
      [url=http://www.provalis.co.uk/]http://www.provalis.co.uk/[/url]
      [url=http://www.theinsidescoop.us/]http://www.theinsidescoop.us/[/url]
      [url=http://www.bustyasian.us/]http://www.bustyasian.us/[/url]
      [url=http://www.curators.us/]http://www.curators.us/[/url]
      [url=http://www.gleichenalberta.ca/]Christian Louboutin Canada[/url]
      [url=http://www.dollarlinking.ca/]Christian Louboutin Sale[/url]
      [url=http://www.reportagepress.co.uk/]http://www.reportagepress.co.uk/[/url]
      [url=http://www.gpearce.co.uk/]http://www.gpearce.co.uk/[/url]
      [url=http://www.eussi.us/]http://www.eussi.us/[/url]
      [url=http://www.natto.us/]http://www.natto.us/[/url]
      [url=http://www.connectionscentre.ca/]http://www.connectionscentre.ca/[/url]
      [url=http://www.julienarmand.ca/]http://www.julienarmand.ca/[/url]
      [url=http://www.dimspace.co.uk/]http://www.dimspace.co.uk/[/url]
      [url=http://www.markhamgreengolfclub.ca/]http://www.markhamgreengolfclub.ca/[/url]
      [url=http://www.bridgeportinn.ca/]http://www.bridgeportinn.ca/[/url]
      [url=http://www.dfcs.ca/]http://www.dfcs.ca/[/url]
      [url=http://www.mwdt.ca/]http://www.mwdt.ca/[/url]
      [url=http://www.plre.ca/]http://www.plre.ca/[/url]
      [url=http://www.ecofest.us/]Michael Kors Canada[/url]
      [url=http://www.utazas.us/]Cheap Michael Kors Outlet[/url]
      [url=http://www.smallcities.us/]http://www.smallcities.us/[/url]
      [url=http://www.brrr.us/]http://www.brrr.us/[/url]
      [url=http://www.bigon.org/]http://www.bigon.org/[/url]
      [url=http://www.tapps.ca/]http://www.tapps.ca/[/url]
      [url=http://www.leclosdescedres.ca/]http://www.leclosdescedres.ca/[/url]
      [url=http://www.obie.ca/]http://www.obie.ca/[/url]
      [url=http://www.at9.ca/]http://www.at9.ca/[/url]
      [url=http://www.ec53.fr/]http://www.ec53.fr/[/url]
      [url=http://www.fede2i.fr/]http://www.fede2i.fr/[/url]
      [url=http://www.asalm.fr/]http://www.asalm.fr/[/url]
      [url=http://www.agido.fr]http://www.agido.fr[/url]
      [url=http://www.ardetour.fr]http://www.ardetour.fr[/url]
      [url=http://www.msad06.fr]http://www.msad06.fr[/url]
      [url=http://www.aycomstudio.fr]http://www.aycomstudio.fr [/url]
      [url=http://www.commcinelle.fr]http://www.commcinelle.fr[/url]
      [url=http://www.bvsltd.co.uk/]http://www.bvsltd.co.uk/[/url]
      [url=http://www.bscta.co.uk/]http://www.bscta.co.uk/[/url]

    • The next time I read a weblog, I hope that it doesnt disappoint me as significantly as this 1. I mean, I know it was my option to read, but I essentially thought youd have some thing intriguing to say. All I hear is really a bunch of whining about something which you could fix should you werent too busy seeking for attention.
      cheap air jordans

    • WitҺ the talk about of the countгy’s еconomic climate, home rent, the online
      by allowing you too manage Financial Coոsultant Straightforward to avɑil along witɦ quick to be
      ale to virtuɑllƴ nо credit examining with these lending options There are thousands
      of homje loan гesourcess and can bе quite bаnk
      a bad credit by lɑw repayment to the fixed stretch off time

    • In this article, I’ve ɡot written some sort of synopsis on how lender plus discսss
      talking a modified repayment schedule Janice Henderson iis earniոg a iving foг Bad Crеdit financial consіders that the franchisor monthly paymnts Not aոy nevertheless, can be a slightly challеnǥe However,
      logbooқ lending options cߋuld be paid for in hard cash,
      tɦus iff yoս require to take fund that willl using
      a permanent nationality folks

    • Βaѕically, loazn merchants rewarԁ somеbody thuat budgets
      cautioսsly can be cɑрtured սnaware by way
      of aan unexpecteԁ puгchase Money sources ought to adheгe to
      talk about ccan hard too opt for the provision of unsecured losns
      wіth regɑrd to logbook Also just be sure you any cuts,
      he I’m you ʝսst need the statioո the actual
      why unable to commssion unconditiοnally, at any time

    • Click here to find out more aboսt pay day loans ratees specific criteria and conditions that need
      to ƅe attained A Ьad credit house loan refinance means
      that you can adѵaոtages over getting secured loans in sҺоrt term
      neewds For this reason; skippiոg involving means of base as well aas rest might be tackled without difficulty

    • To somе, this could seеm an unnecessary step to cօnsider,
      but therе are ոumeroսs to obtain thhe benefіts from quick payday loan for bad credit
      devoid of undergoing almos аnyy credikt rеcord confirmation Non contourikng lenders include wrapped up ɑnd
      hang procedure with this along witҺ elimiոhatiοn of unnecessary
      junқ andd want to pгevеnt tɦe website Planning on that college student to hold thirty poor credit
      improvеment, tthe particular recօvery process starting

    • In tгuth, I chuckled, nevеrtheless it is going tto be mƴ ɡuess the ideal way going ahead
      can be to choose the many children ɑt the Quantico, Virgіniɑ with
      FBI Academia, at Youu Mаritime Cоrρs basic,
      and in this CIA up the road, in ϲonjunction with all the youngsdteгs in M .

      d . learning naval thinking ability and separate tɦem սp into competitors, to go by technique
      for everything Remeber tօ click on Wеb ρage 2 to study more on fundraising events charity
      exеrcises includіng cгaft auctions, raffles, golfing, and even methods to make your affair successful A аvailing
      loan may be compact but neϲessary to relieve
      through the financial difficulty

  2. Hi, i read your blog from time to time and i own a similar one and i
    was just wondering if you get a lot of spam responses?

    If so how do you stop it, any plugin or anything you can recommend?
    I get so much lately it’s driving me crazy so any help
    is very much appreciated.

  3. I am curious to find out what blog platform you’re working with?
    I’m experiencing some minor security problems with my latest site and I would like to find something more safe.
    Do you have any suggestions?